Remarketing ads could be defined as advertisements or emails that are sent from your business to customers who checked out your website but have not made a purchase. In many cases, when a customer did not make a purchase on your website, it is not entirely because they were not interested in your products but simply they might just waver or run out of time for shopping. Therefore, remarketing helps you reach out to those shoppers again and provide them with a targeted incentive, thus hopefully boosting up your conversion rate.
Below are the reasons why your business need to take remarketing ads in consideration:
- Economic method
The cost for Google, Facebook remarketing ads is much less to reach the same targeted audiences group when being compared to other advertising methods.
- Responsive shoppers
According to a recent consumer survey, around 75% of consumers know that they are being retargeted by businesses. However, the main point here is they do respond to remarketing. To make it more specific, the average click-through rate for retargeted ads is 0.7% while that of an ad via Google search is just a mere 0.07%. Businesses also tend to witness a 70% increase in conversion rate.
- Personalized incentives
If a shopper leaves your site before actually having performed any action on your site, it is totally possible for you to capture their attention by showing them an ad which highlights a product and/or service your business provides. In case of cart abandonment, a remarketing recommendation for you is to send them an email which offers them a promo code or a free delivery code with a view to boost up your conversion rate.
- Customized advertisement designs
Google makes it possible for businesses to select ads’ designs and content, thus allowing them to manage their brand image and voice, thus giving them full control over their marketing campaigns looks.
