A domain is the URL, also known as a web address which people type in their web browser so as to get access to your website. youtube.com, google.com or instagram.com are some basic examples of what a domain name is.

A custom domain name is vital for an eCommerce business for several reasons. Here are a few benefits of having a custom domain name for your store:

• Allow accessibility for your business: In the digitized world, having a website for your own brand could ensure more chances for your store to be found, which eventually attracts new customers and increases profit, especially when you choose to optimize your website in search engines and by means of advertisements.
• Increase your business’ credibility: your own domain makes your business look professional and serious. Since customers might be choosy sometimes, having an appropriate domain could persuade them that your business is a reliable one and worth to notice.
• Develop your brand: A decent custom domain name is known to expose your brand to more attention, especially if the domain matches your company’s name. This could also make it easier for customers to remember the name of your brand and recommend it to other people. With that taken into account, when choosing a name for your custom domain, make sure that it must be memorable to your buyers for long-term benefits. 

CHOOSING THE BEST DOMAIN REGISTRAR

In terms of definition, domain name registrars are companies where you can purchase custom domain names from. All domain name registrars are accredited by ICANN, or Internet Corporation for Assigned Names and Numbers, a non-profit organization responsible for managing domain names. Still, it needs to be pointed out that each registrar provides different benefits.  

By performing a quick search for domain name, you will soon find out that there are actually a few key points that determine which registrar is the best for you: 

• Fees: You should opt for a registrar that offers good deals for new registration and renewals. 
• Easy-to-use control panel: It is ideal that you should pick a registrar that provides you with a control panel featuring a simple, user-friendly interface for managing your custom domain names so that in case you want to transfer your domain name or to modify the domain name’s CNAME records, an easy-to-use control panel will simplify such tasks for you.
• Privacy: This is the most basic factor for every custom domain registrar. Your information should at least be kept away from the public.
• Payment methods: Popular registrars often allow several payment methods. You could pay for a custom domain online by either credit card, PayPal, or bank transfer. Some registrars also allow physical mail checks, this is not recommended.