A favicon is a website’s icon that you could find on various places on your web browser such as browser tab, bookmark lists, navigation bars, search history. So that is to say, if you want to give your online brand a boost, it is essential that making a website favicon is the very first thing you need to do.

In most cases, a 16×16 pixel image would be the choice that online business owners choose for their website favicons. Still, it is common to find some others using images with higher resolutions because there is no most suitable size of favicons. 

Most favicons are in .ico format. However, some use .gif, .png format as well. 

Not only making a favicon for your website is the most basic step you need to take in order to gain attention for your store, it is the most easy thing that could be done on your way to gain success on the market. There is no need to worry about not having design skills, because you can make one for yourself using a favicon generator on the internet.

How would using website favicon benefit your business?

• Credibility: A favicon could create a more professional and credible appearance for your online brand. Online shoppers often have a tendency to judge an online store based on their visual professionalism; therefore, it is certain that having a website favicon could increase your credibility to your customers.
• Brand Recall: Similar to the name of your website, the favicon is a visual image that people would associate with your brand name. This could be explained as your website’s viewers would find the favicon right next to your website’s name. Therefore, in terms of branding, as visual graphics have been proven to be easier to recognize and remember than text, the favicon of your website plays a more important role in creating an impression to your customers and helping them remember your brand.
• Increase website traffic: In case when a shopper bookmarks your website for future visit, an attractive website favicon would make things easier for them to find your online store later because your website favicon would make your brand stand out in the bookmark bar. To put it simply, a favicon could help you attract more customers.