A checkout page is the page(s) that buyers have to come through in order to finish a purchase. Occasionally, businesses will provide all the necessary information on one page so that customers can complete their orders without having to jump to another tab. Some businesses also have a multi-page checkout process. 

Both of those methods have their own benefits and drawbacks, and it is up to you to determine which strategy pairs best with your e-commerce business.

1. What is a One-Page Checkout Page?

The one-page checkout is common as many businesses want customers to complete their purchase as quickly as possible.

The one-page checkout also could be of more advantageous for customers’ shopping experience. Customers have the most motivation when they are closer to completing their purchase. They might lose their interest to finish their online shopping if they have to navigate through many pages during the checkout process. 

2. What is a Multi-Page Checkout Page?

In this type of checkout process, customers have to navigate through multiple screens before completing their purchase. This is less common than the one-page checkout, as it is widely believed that customers often tend to abandon their cart when they have more time to think about the purchase they are going to make.

However, there are several benefits that come with the multi-page checkout:

• It is easier for a company to collect data when the collection process is divided into multiple steps
• They are easier to design, as your team won’t be required to put tons of fields into just a single page – save them all from the troublesome work.

3. Some Tips for a Successful Checkout Page?

Regardless of which method you chose, it is advisable that you should try keeping in mind those strategies when designing checkout page for your business:

• Try acquiring your customers’ emails as soon as possible. In case they abandon their cart, reminding them about their impending purchase via email is your only way to bring them back to the checkout page.
• Remove images or text that could distract buyers so that customers could focus better on their purchase.
• Do make sure that the process is effortless and uncomplicated. Even if you’re going for the multi-page checkout, it is best that every hassle for customers must be minimized as much as possible.