A customer loyalty program is basically a set of business strategies which could allow you to offer customers timely incentives based on their previous buying habits from your company.

Meanwhile, the digital era has completely changed transactions between buyers and businesses. Loyal customers are no longer just regular buyers. They could be your company’s referrals via sharing/recommendation on social media, spreading a good word, choosing to be with your company and not switching to other competitors, or even subscribing to your newsletters for exclusive deals.

The customer loyalty programs of the modern world should be able to reflect the needs of modern customers.

If you can offer a nice experience for your customers, you would get customer loyalty as a result. With that taken into account, a seamless experience and service throughout the whole customer lifespan should be put at top priority if you want to build an effective customer loyalty program.

1. What are the traits of a customer loyalty program in the modern world?

• Offers a frictionless transactional experience to customers across all touchpoints.
• Adapts to new technology in order to make full use of customer data and personalized deals for buyers.
• Provides value via sponsorships and third-party contracts.
• Builds a connection between you and your customers.

2. How could businesses stand out using the Customer Loyalty Program?

 By acknowledging the potential strategies and applying them, it is likely that businesses could stand a chance in succeeding in the competitive market.

• Engaging other customers

It is essential to make a first-time customer become your repeat customer. Therefore, a loyalty program should be able to incentivize shoppers to frequently revisit your online store by encouraging them via rewards for friend referrals, photo uploads, user reviews or surveys and other engaging activities such as competition on social media platforms.

• Localizing website

 If you aim for international markets, it is essential to have a spend-to-point ratio in local currencies window on your site. This will ensure customer trust, thus creating repeat customers for your business if they had a good shopping experience with you.

• Membership page

The loyalty HUB, which could be defined as a custom page integrated into your website acting as a gateway for customers to unlock higher levels of the customer loyalty program. They can learn about the basic rules, browse and redeem rewards as well as participate in other engaging activities.