Exit pop-up is the last-minute effort of online shops to convince their website’s viewers to stay. While this overlay seems trivial, it can actually be impactful on conversion rate. Let’s delve into the definition, function, and tips to better your exit pop-ups.

1. What is Exit Pop-up?

Exit pop-up is one of the online marketing strategies that is used when a visitor is about to exit the website. The pop-up can vary based on the actions that the customer has made on the site, for example, if they have an abandoned cart, the pop-up may appear and offer a coupon to incentivize making an order. 

2. How can Exit Pop-up benefit you?

• Exit pop-ups are usually pleasant to see and less annoying than time-based pop-ups. When browsing a website, users’ experience can be easily aggravated by poorly timed pop-ups, namely ones that appear once every few minutes or a few seconds after they land on the page. On the other hand, exit pop-ups only occur when visitors decide to leave, and there is no hurt in that as they do not hinder their ability to view the site’s content.
• You can improve your website’s bounce rate using this strategy. Usually, when a first-time viewer sees nothing of interest to them, they would exit and never return, which results in a loss in acquisition cost. Exit pop-ups can help mitigate that by enticing customers to buy your products.
• Acquiring customers’ personal emails can also be advantageous for your email marketing automation. You can use that information to further advertise and build a relationship.

3. Tips to improve your Exit Pop-up

• Refer to your visitor’s name specifically to make them feel special
• Offer them limited time coupons or discounts
• Add some arrows to draw customers to where you want them to click on
• Be humorous with the popups, if you make them laugh, they are more likely to accept an offer