Nowadays it is a norm to use campaign budget optimization Facebook ads to get the most out of your advertising campaign and for those who have not used it, you are missing out. Need not to worry for this article will guide you through the basic steps to master the art of CBO Facebook ads.
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1. Limit your budget for individual ad set
With CBO, there are both sides of the coin. The downside is that you cannot have full control over your budgets at the ad set level. However, there are still some ways to have some sense of control over your Facebook ads.
To be sure to not exceed your budget for each individual ad set, you can set a limit from minimum to maximum of spending on every separate set. By doing so, you can at least manage your budget and if better, minimize the amount of money you need to pay while still getting your best interest.
Campaign budget optimization can be used to categorize different sets depending on many factors, for example target audience, estimated effectiveness, average pricing, etc. These will be the criteria to set a budget and prioritize certain ad sets.
2. Have a clear, attainable goal for each ad set
For each ad set, you can optimize the way they deliver, such as view counts, number of clicks on links, page redirects, etc. When choosing the method, always keep in mind your target audience and see what works best for them.
By devising a comprehensible plan for your ad sets and the ads within those sets, you are basically telling Facebook how to evaluate your ad results better as well as improve the deliveries of your ads.
3. Structure your account
Overall, advertisers usually organize their accounts in a way that is both clean and manageable while being mindful of their purposes. For instance, some create two campaigns, one designed to attract new customers, the other focuses on making existing customers feel engaged and keep buying products.
This is something every advertiser should do: structure their account. Do more research and see what is best for you. Then, you will be able to optimize your funnel and reach a wider audience base.
