SMS campaign could be defined as the marketing strategy of using text messages (SMS) to inform your customers of limited and/or exclusive campaigns, updates and/or deals/promotions.
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1. BENEFITS OF SMS CAMPAIGN
- High engagement rates
The read rate of SMS marketing is 97% within 15 minutes. Additionally, it has been known that a significant 45% of SMS campaigns generate a successful ROI. When being combined with other popular channels, this percentage could rise up to over 50%.
In fact, many consumers nowadays are now way too familiar with receiving SMS when abandon their shopping cart, subscribe to get notification about back-in-stock items or about promotional deals on marketplace or Ecommerce websites
- Survey
You can conduct surveys via means of SMS marketing with certainty to receive potential results within a short period of time. On average, 31% of consumers will do a survey via SMS.
- Interactivity
You can totally use text message marketing to enhance interaction between you and your customers by means of a “reply” button or a link which redirects to your site’s landing page.
- Instant delivery
A distinctive feature of this marketing method is that you do not have to wait long to gain insights as your SMS is delivered almost instantly. You can set up a SMS marketing campaign and receive feedback in just a matter of seconds.
2. TACTICS FOR SMS CAMPAIGN
- Polls
As we have mentioned above, it is possible to create polls via SMS marketing. Customers like their opinions being heard, which creates a feeling of being a part of your business’ growth. Therefore, by using polls as a form of survey, you can both gain customer insights and further develop your business strategies.
- Coupons
Providing your customers with coupon codes could act as a practical method in attracting repeat customers. Also, this could create surprise for them when they are not expecting any rewards, this enhancing their shopping experience with you. Another tip is to add expiry dates for those coupon codes so as to ensure that they would be more anxious to make another purchase on your site.
