Product recommendation could be defined as systems which help display relevant products that are tailored to each shopper’s preference based on their browsing and purchase history so as to create an incentive for them to take site actions such as make a purchase or add to cart or wishlist. You could add product recommendations anywhere on your site, from homepage, landing pages to shopping carts.
There are several ways of displaying product recommendations, either showing each new user with a list of best selling items or even as complex as a dynamically updated set of products.
PRODUCT RECOMMENDATION STRATEGIES
Menu:
1. Show location-based recommendations
There are tools which provide location-based recommendations for every website visitor. For example, if you are visiting this store from New York, you can see product recommendations based on bestsellers in that area.
2. Show discounted items
Nothing sounds more appealing to shoppers more than good deals. Therefore, an easy choice which ensures high efficiency you could opt for your business is showing your shoppers sale items from your product line. To make it sound appealing to you as well, recent studies have found out two thirds of consumers make unplanned purchases just because those items are on sale and 80% of online shoppers are more incited to make a purchase for good deals.
3. Show current trends
This works extremely well for fashion items. It is of human’s nature to always want to be on trend. Therefore, you could opt for a product recommendations widget which shows the most trendy items at the moment. Of course, it is also important for business owners to always stay alerted to new trends as well.
4. Show recommendations based on browsing history
Nothing works more than a personalized product recommendation for each individual customer. While this might require more work, a personalized recommendation combined an efficient strategy could always ensure a successful business.
