1. ECOMMERCE MULTI-VENDOR MARKETPLACE DEFINITION

A multi-vendor marketplace could be defined as an eCommerce platform that offers various products provided by hundreds of vendors and acts as mediators between sellers and shoppers. Some popular examples of such marketplaces are Amazon, Etsy or Aliexpress.

2. HIGH-QUALITY MULTI-VENDOR MARKETPLACE BENEFITS

If you are owning small business and thinking of opting for multi-vendor marketplaces, here are some benefits of this eCommerce platform to help you make up your mind:

• Automated process

There are various difficulties that owners of small businesses might have to face when building their eCommerce stores such as order processing, logistics and shipping tasks, pricing, product information updating and such. With the automatic features of these platforms, many of these hindrances are cleared up, which helps business owners pay attention to other more important tasks like creating a brand image and marketing and ultimately brings more opportunities to them.

• Low costs

It might be quite costly if you want to set up a web store. For the most essential parts, you must need a customer support team, then a web development team that should always stay alerted for bugs and potential cyber attacks and of course, you will have to pay them nicely. A multi-vendor platform saves you money by providing administrative and software development services.

• Huge traffic

Popular multi-vendor marketplaces have millions of visitors per month. If you choose to set up your online business on one of those, there would be no need to think about what you should do to drive traffic to your store. However, chances are you will have to compete more.

To sum up, here are the most notable advantages of opting for a multi-vendor marketplace:

• Shipping is now simplified
• No need to develop and maintain a web solution from scratch
• Easier to gain customer insights
• More convenient and easier business management
• Hassle-free business development

However, if you already have an online web store, it is totally fine to opt for a multi-vendor marketplace as a new sales channel. Remember, you could always expand your business.