1. PRODUCT VARIANTS DEFINITION

Product variant could be defined as a specific item that is bundled in with related variants of the same generic kinds. They feature unique identifiers such as colors or prices.

Product variants allow businesses to determine how many variations of an individual product are available. For instance, if a product such as a pair of sunglasses is available in three different sizes and six different colors, then there are a total of 18 variations of the same product. By using product variants, you could track their inventory and sales records, which makes business management easier for you.

2. COMMON PRODUCT VARIANTS PRACTICES

• Product images 

To be more specific, each variation of the product could have a primary picture though it could not always be applied. For example, a shirt which has 10 color variants could be displayed in 10 different product images so that customers could see better what your store is offering, thus delivering a better shopping experience for them.

• Availability

This eases up the trouble of manually tracking inventory for many business owners. In fact, this is the most popular use of product variants in eCommerce. 

3. POTENTIAL BENEFITS OF USING PRODUCT VARIANTS 

• Better shopping experience for your customers

Simply speaking, by providing your customers with multiple product variants, they will feel like they have more options to go for, which could enhance their overall shopping experience with your business.

• Simplified pricing systems

Product variants help you better manage prices of each product option because they make the pricing system become less complex. Also, you could better maintain your prices because you do not have to manually set an individual price for each option, which further ensures your business development in the competitive market.

• Increasing site traffic

How, you may ask. Let’s take an example. When a shopper is looking for a specific item, like a white framed sunglasses, chances are they would be looking up white sunglasses instead of just typing a plain “sunglasses”. Therefore, by adding product variants, you are not only providing more options for your customers but also increasing your own chances of being discovered by new potential customers.