Geotargeting is one of the most effective and widely-used marketing strategies to help online shops increase traffic and conversions. But for beginners who just got into the marketing game, we will go through the definition, the reason why geotargeting is important and how to implement it.
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1. Geotargeting definition
Geotargeting is a term used in the marketing field to describe the method of segmenting customers and prospects based on their geographical locations and show advertisements or contents accordingly. The criteria for segmentation can be their country, city, state, etc.
2. Why you need geotargeting
- You can make customers feel out of the loop when ads are delivered randomly. Imagine you are a US citizen living in US, and you suddenly get an ad in Spanish, how would you feel? Geotargeting will help prevent that by delivering content that is relevant to the customer’s location.
- Your ads may not be optimized. Sometimes the advertisements can get mixed up and confuse two places with similar names and that leads to underperformance due to irrelevance. With geotargeting, you can let the tool do your work and not worry about having wrong ads for the wrong people anymore.
3. Factors to consider for geotargeting
- Language
- Currency
- Aesthetics
- Needs and demands
4. Recommended software for geotargeting
Based on our experience with various software for geotargeting, we have comprised a list of programs that we think are the best for you:
- Facebook Ads: with almost 3 billion users, Facebook can sure help you reach a large group of people based on their locations (regions, countries, cities, etc.)
- Google Ads: aside from the features that are the same with Facebook Ads, Google Ads can even help you exclude users of a specific location from your advertisement.
- Twitter Geotargeting: Twitter follows a user’s activities very slowly and it can perform as much like Google Ads.
- Instagram GeoTags: when users post their pictures with hashtags of locations, you can see the geotags and determine where they are to select a good marketing plan for them.
