When it comes to eCommerce, it is important for every business owner to master SEO for their website. There are a few astonishing numbers in real life that could be used to prove for the power of SEO:
- One site’s search traffic is increased by 1780%
- an Ecommerce SEO strategy led to a 64% increase in organic revenue increased by 64% thanks to a good SEO strategy
- Most eCommerce websites witness a 400% increase in site traffic with just generic SEO strategy.
- A store increased their site traffic from 35,000 to 225,000 visitors per month.
Therefore, knowing how to utilize your SEO product description could help develop your eCommerce business significantly.
HOW TO UTILIZE SEO PRODUCT DESCRIPTION
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1. Know your targeted customers well
While there are tons of products widely used around the world by everyone, there are also products that can only be used by a group of consumers. Let’s take ‘vegetarian’ as an example. They always check the product very carefully to see whether it is vegan or not before making a purchase.
Therefore, it is important that your product descriptions must match the general custom needs of your target customers.
2. Make it long enough
In fact, there is no standard for product description length when it comes to SEO product description. It actually depends on your target audiences as well as their needs and level of awareness (and thus their buying stage) about your product to define the optimum word count.
3. Focus on the benefits
Do not bring too much attention to product features, focus on the benefits instead. But once again, this also depends on what you are selling. For example, when you are selling an electronic item, your shoppers would like to know every feature of the product rather than its value. If you are just way too focused on the features, your customers might feel like you are urging them to purchase the item, which hinders their shopping experience with you.
