Monthly active users come up to 2.32 billion and have a 74% user visited daily, Facebook is always a potential gold mine that attracts dropshipping business, including Tshirt printing dropshipping.

However, it is not easy to get into Facebook as a business. Having a detailed plan and a good strategy is a requirement to get the best bang for your buck.

And below here are some tips to help you promote your T Shirt printing dropshipping business through Facebook.

1. Having an appealing organic content

Because of the changes in algorithm, the organic reach of Facebook is being restricted. However, that doesn’t mean you should ignore organic promotion of your products. There are plenty of things you can do to boost your organic reach so more people see it.

It is best to have posts that are catchy and straightforward to people. As users, we tend to scroll pretty quickly through our Facebook timeline. Therefore, it is the posts that catch our eye and quickly deliver value that drive the most engagement. Advertise your most engaging content to an audience with similar interest.

2. Open Facebook Shop for T-shirt printing dropshipping

Facebook offers a ‘Shop’ feature that locates right on your page. It is totally free to add. You simply enter your T-shirt images, descriptions, etc. and the product will be presented on the “Shop” area of the page. Customers are then linked out to your website to browse further and complete their purchase.

3. Retargeting

You put huge effort into generating traffic to your store. However, the vast majority of your traffic will not buy or convert for the first time. This is the time where retargeting is needed. By setting up a custom audience, you can run ad campaigns that specifically target people who’ve already visited your store or had your products in their baskets.

This marketing strategy is one of the most crucial one and can be utilized wisely. People that are retargeted are 70% more likely to change on the website than first-time viewers. Through retargeting, the percentage of users who return and complete the check-out increases to 26%

4. Tap into seasonality

One of the huge upsides of print on demand merchandise is that you can be really agile in your designs and slogans. This also means you can tap into various seasonal trends: Halloween, Easter, Christmas, Thanksgiving.

5. The landing pages are relevant 

You need to make sure the landing page matches the ad even if it is posting organically or boosting content via Facebook ads.

Assuming the new t-shirt designs are getting promoted .The user clicks the ad which shows at least some certain interest in buying it. They would be frustrating if they simply landed on your home page while it’s much more convenient if they landed right on that product page.

See other way to promote your dropshipping business