Products can be personalized or customized in different ways to get customers’ attraction. However, the most important thing for merchants selling dropship custom products is to know their customers well. If they want to meet customers’ expectations, they should do market research and keep up with the latest trends.
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1. Demand for customized products
Empowered by social media and digital devices, customers are increasingly demanding more custom products and expecting to be given a chance to tailor the products they consume. Thereby, the market value for customized goods globally is estimated to grow up by 2022 remarkably. For example, the custom gift market is expected to be worth USD 31.63B by 2021.
According to Bain & Company, those customers who had been able to buy personalized goods:
- Made purchases 22% more often.
- Spent 15% more time on sites that offered custom goods
- Placed order with 28% higher value than on sites without selling custom goods
2. How to market customized products
Marketing campaigns on social media or email campaigns are popular avenues for product introduction to customers. Below are some approaches merchants can take as reference to introduce their personalization service:
- Gifts
Personalized gifts are a popular trend, so merchants should consider creating some sample designs for their customers. In that way, they can motivate them to come back and order more personalized items for the upcoming occasions (e.g., wedding anniversary, birthday) from their store.
- Pop Up Feature
Many people may not notice that the websites they are visiting offer dropship custom products. So, merchants can use a pop-up feature and tie in gift-giving. However, merchants should ensure that the pop-up feature’s message is crystal clear, and customers have suggested a sample product they might purchase.
- Upsell
Upselling personalization is a fantastic way to boost sales revenue. So, merchants should consider showing custom products relatively similar to their current order while they are in the checkout step. Besides, merchants can upsell by popping up some custom samples to encourage them to create a similar one for their beloved people. It works better than trying to find a totally new customer.
Email is an incredibly powerful tool for e-commerce businesses. Merchants’ email list consists of past customers who are more likely to come back for new products. They should consider running a special or holiday-themed campaign and sending out reminder emails to their past customers.
