SEO could be defined as one of the most popular business strategies in which a website’s content is optimized in order to be more discoverable in search engines’ organic search results. A SEO optimized website is deemed to have more traffic compared to its non-optimized competitors.
TIPS FOR SEO OPTIMIZING YOUR WEBSITE
Menu:
1. Product images
It is important to keep in mind that product images are a triggering factor when it comes to eCommerce. A high quality product image could attract more shoppers visiting your site.
Also, the ALT tag, where you can add valuable and unique keywords to, is an essential factor as well. Do fill out the ALT tag of your product images if you want your images to show up on search engines like Google Image and such.
2. Anchor texts
Another method for SEO is to use anchor texts so as to optimize links pointing to your pages on your eCommerce website. Either you could just use simple anchors like “here” or opt for strategic keywords. Still, in order not to be penalized by Google, do not use the same keywords for every anchor. You could also create important keyword links in your product descriptions that lead to relevant product pages so as to boost up traffic.
3. URL optimization
SEO could also play a role in improving user experience on your website. Optimized URLs could make search engines find your website more easily.
Additionally, optimized URLs are able to give your shoppers a better glimpse of what this page is about, thus also improving your website’s user experience and giving your customers a better shopping experience and increasing your conversion rate.
4. Usability
While this might sound simple, many business owners often skip this factor. Do keep in mind to make your site easy-to-navigate. Link to product pages from homepage and offer relevant landing pages. Optimizing usability could also increase your website’s chances of showing up as top results in search engines.
