A shopping cart page on an eCommerce website is an essential element that takes on the whole process of purchasing a product and/or service.
FACTORS TO OPTIMIZE SHOPPING CART PAGE
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1. Urgency
Creating urgency sales is one of the most useful methods to increase your conversion rates and sales. In fact, it has been proven that the longer a viewer deliberates over whether they should make a purchase or not, the higher chances that they will opt for the latter option.
However, if you could be able to create a sense of urgency in buyers by telling them those products are limited, it is likely that they would think twice and decide to buy from your store.
An example is notifying customers of “low stock”, or you could also include an alert to show that a customer’s ability to purchase is time-limited.
2. Deleting product
A flawed idea is that “If customers cannot find the button to delete an item, they will buy the whole cart.” In fact, they would abandon the whole cart if they cannot delete a mere mistaken item.
3. Saving cart items for later
This is another point worth noting. When shoppers learn that their items will not be saved for later, chances are they will abandon the cart instead of making a purchase.
4. Freeshipping
Many customers opt for sellers that offer free shipping. Therefore, if you do offer free shipping, it is important to emphasize free delivery on the main page, product pages and the shopping cart page as well. This will be extremely useful in case when a customer is wavering whether to make a purchase or not.
5. Estimating delivery time
While it might not work a lot like the other factors, it still plays a role in building trust between your customers and your business.
6. Visible CTA
In terms of visibility, the Call-to-Action (CTA) should be in contrasting, catchy colors that make shoppers feel like they should make a purchase immediately.
