There is no doubt that reward point, or loyalty program, is an important role in the development of your business. However, not every business owner knows how to utilize their reward point program.
A study conducted on Internet users has shown that 58.7% of them consider the greatest feature of shopping is loyalty points and rewards.
So, how could you make reward points become tempting for your customers?
WAYS TO MAKE REWARD POINTS REDEEMABLE FOR YOUR CUSTOMERS
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1. Referral Points
Undoubtedly, referral marketing is one of the most powerful methods of social proof. Now you could leverage it, simply by rewarding points for your customers if they recommend your business to other people.
Make it easy for your customers by creating shareable links that reward your customers with referral points when they share those links via social platforms such as Facebook Messenger, Instagram and such.
2. Participation Points
It is a common thing that eCommerce business owners frequently roll out many activities as an attempt to interact with their customers and build long-term trust and connection with them. You can also reward your customers with participation points in order to keep them engaged in activities you businesses hold.
A few examples of those activities might be:
- Visiting a specific site or staying and performing various actions for a specific duration.
- Participating in activities such as quizzes, games or competitions, etc.
- Make recurring orders
- And many more.
3. Sign Up Points
Most customers hate the idea of signing up for an account at any eCommerce website, even if it will not take too much time; prolly due to the tedious process. Therefore, you could make it sound more fun for them by giving them reward points for signing up/logging in while informing them the benefits of signing up at the same time. For each step of the signing up process, reward them with points; for example, they get 10 points for completing the signing up form and another 10 points for setting up their profile picture and signing up for an email newsletter.
