1. PROMOTIONAL BAR DEFINITION

A promotional bar, also shortened as a promo bar, could be defined as a site feature which allows you to show your eCommerce business’ current deals and such. Promotional bars are often found at the top of eCommerce websites, featuring information on limited sales, discounts or free shipping, etc.

2. HOW TO LEVERAGE PROMOTIONAL BAR ON YOUR ECOMMERCE SITE

Let’s take a look at what you should feature on your site’s promo bar in order to boost up your sales and conversion rate.

• Flash sale

Flash sale is a short time-bound period in which you could offer your customers with a huge discount, a new product bundle, or something else that could attract your website’s visitors.

The time-bound nature of these campaigns could be of extreme use in creating a sense of urgency in your potential customers, which is also known as the Fear of Missing Out (FOMO) in business psychology. This strategy is often combined with a limited product stock could create an incentive for customers to make a purchase immediately. This could also be a good practice to help you clear up excessive inventory, thus preventing overstock.

• Multi-purchase deals

A good old strategy.

Multi-purchase deals is the practice of offering customers a deal if they purchase multiple goods and/or services – such as buy two for the price of one or buy 3 and get 2 free – by opting for this strategy, your customers might think that they have secured a good deals for themselves, thus increasing your sales.

However, do note that this strategy should only be applied to goods and/or services that have adequate margin to be highly profitable.

• Personalized marketing

Here are some figures: A study in 2017 found that 90% of the U.S. population are more interested in personalized marketing than mass marketing email or generic advertisements. It is time for you to personalize your customers’ shopping experience. How? The most easy way is to personalize it based on their behavior and/or purchase history.