There is no doubt that a positive product review could really help boost up your brand image to consumers. When shoppers see hundreds of (even!) thousands of good reviews on your site, chances are your business is having a really high conversion rate because good reviews are the best form of social proof and they could really ensure your customers’ trust in your brand.
Let’s look at some statistics. Nearly 80% of customers read a review before hitting the buy button. According to a recent study, 90% of consumers have their buying decisions depending on the reviews about the products in their cart. Now that is sufficient enough to say good reviews ensure higher sales. However, they must be recent reviews. Old positive reviews would not be enough for a customer to trust your business. Therefore, it is important to keep your business’ good reputation every day.
Here we are giving you some tips for increasing positive reviews from your customers, which could be leveraged by means of using dropshipping apps and other methods:
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1. Don’t try to write fake reviews
Trust is really important when it comes to building a brand image. So if you haven’t gotten any buyers yet, your main goal right now is to attract customers, not seeking for good reviews. You could work on creating a strong brand image on social media apps and allow your customers to leave reviews on social media platforms.
2. Optimize search engines
There are apps that optimize reviews for better chances of showing up on the top results of search engines. Getting a rich snippet helps make your product link more enticing to browsers.
3. Write a review easy for your customers
There are apps that allow your customers to quickly write reviews straight up in an email and they will automatically post it on your site, save your customers from all the hassles of leaving a review like the traditional ways.
Also, it is a good idea to invest in a system that automatically sends out messages which ask for reviews shortly after a customer has received their product. The excitement a customer experiences upon receiving a new product in their mailbox could always ensure a more positive review!
