Creating urgency sales is one of the most useful methods to increase your conversion rates and sales. In fact, it has been proven that the longer a viewer deliberates over whether they should make a purchase or not, the higher chances that they will opt for the latter option. 

However, if you could be able to create a sense of urgency in buyers by telling them those products are limited, it is likely that they would think twice and decide not to buy from your store.

Here are some useful tips for you to make the most out of your urgency sales:

1. Only offer products that meet your customers’ demand

The very first step of creating urgency sales is to determine whether your product is actually wanted. To make it simply, if no one was interested in your product right in the first place, there would be no way for them to make a purchase upon just seeing urgency sales. 

2. Set a countdown timer 

Customers would tend to waive their intention to make a purchase the longer they think about their intention to buy an item. Therefore, running a limited sale should push your customers to take action. It is suggested that you should set up a countdown timer on your site showing buyers how much time they got to make the final decision, which would likely be an affirmative choice. 

3. Make use of FOMO (Fear of Missing Out) 

To put it simply, people would want something more once they learned that this is a rare item. Thus, either by letting buyers know that this is a limited edition or just at least creating an illusion of that, it is certain that you will see an increase in monthly sales.

For eCommerce business owners, a small tip is to announce your audiences that the quantity of this item currently in stock is getting smaller.

4. Wording

Use strong words that would likely to push your customers into making a purchase, especially time-related ones when it comes to creating a sense of urgency. Here are some wording suggestions:

• Now
• Last chance
• Today only
• Clearance
• Instant
• Limited time
• Before it’s gone
  
• Don’t miss out
• One time only

Last but not least, use those methods moderately, otherwise your potential customers might stop taking your deals seriously.