A shoppable Instagram feed is an Instagram feature in which you could link your Instagram photos to the product page on your website, making it much easier for shoppers by just clicking the link and enjoying a quick, hassle-free shopping experience.

1. IMPORTANT THINGS TO NOTE WHEN USING SHOPPABLE INSTAGRAM FEED

In order to use shoppable Instagram feed, you must:

• Have an Instagram business profile.
• Have a business located in one of the following countries: Australia, United States, Brazil, Spain, United Kingdom, Canada, France, Germany, or Italy.
• A fully up-to-date Instagram app.
• A Facebook page.

2. CREATING YOUR SHOPPABLE INSTAGRAM FEED

2.1. Step 1: Create a shop on Facebook

If you already had a shop on your Facebook page, you can skip this step. Otherwise, follow these simple steps:

1. Go to your Facebook page, click the ‘add a button’ below the cover photo.
2. Click the ‘shop now’ option.
3. Click ‘next’.
4. Click ‘shop on your page’, then ‘finish’.
5. Now turn back to your Facebook page. You should see a ‘shop’ tab on the left sidebar. 
6. Click on the ‘shop’ tab, choose ‘set up shop’.
7. Follow the next instructions.

2.2. Step 2: Link your shop to your Instagram account

1. Next, on your Facebook page, select ‘settings’ in the top right, then click ‘Instagram’ on the left sidebar.
2. Log into your Instagram account.

After having followed these above steps, your Instagram shoppable features will be on pending status. You have to wait until it changes into approved, which would not take no longer than a few days.

2.3. Step 3: Create your Instagram shoppable feed

1. After having been approved, log into your Instagram account.
2. Click ‘Get started’.
3. Click ‘Products’.
4. Choose your Facebook shop.

2.4. Step 4: Tag your products

1. Time to try out those new shoppable features on Instagram! add a photo to Instagram.
2. Select ‘Tag Products’.
3. Tap on where you think a product tag should be, then pick a product from the catalog.
4. Click ‘done’.
5. That’s it! You are done!