Secure checkout badge could be defined as an icon or symbol that is placed on an eCommerce website which could ensure visitors about the legit of that site as well as inform them that all information they send to this page are encrypted, safe and secure. Checkout badges are commonly found on eCommerce websites during the checkout process and meant to build trust in your shoppers as the trust seal companies have allowed you to place their badges on your website.
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1. HOW SAFE CHECKOUT BADGE COULD HELP YOUR BUSINESS
The safe checkout badge is deemed to be the most powerful and trustful badge. It is given when you have gotten a Secure Socket Layer (SSL) certificate. A SSL certificate means all information sent to this site is encrypted, safe and secure.
It is believed that achieving a safe checkout badge could help increase your business’ conversion rate. The safe checkout badges are often placed near the “Add to Cart” button and/or checkout page, where they are deemed to have the most influence on shoppers’ decisions to make a purchase; however, you can place them on other pages such as on your homepage as well.
2. OTHER TRUST BADGES
- Free shipping badge
This badge could be used almost anywhere on your website; however, it is best to use this badge along with the “Free Returns” badge on the “Checkout” pages and next to the “add to cart” button on the product page. Another place for this badge is on the homepage and the Frequently asked (FAQ) page, or the page used for displaying shipping and return policy.
- Money-back guarantee badge
Widely believed to be the most trustful badge, shoppers would feel much more confident when making a purchase with sites that feature this badge.
- Accepted payment badges
Widely accepted payment methods such as Visa, Mastercard, American Express and PayPal could help you build trust with your customers as well by placing their badges on your site. Seeing well-known brands could make your customers feel more secure when making a purchase on your site.
