When a visitor goes window shopping or looking for something to purchase from your online website, the most common activity will be comparing between products they have in mind. However, it can be a chore for them to switch tabs and memorize information just to do so, which is very time-consuming. That is why every online shop should have feature comparison tables to both keep customers interested and make your site look more well-organized.
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1. When should you NOT use a comparison table?
People need a comparison table when there are some similar products with minor differences, usually from 3 to more than 5 products. Since going back and forth between each tab will be too frustrating, they will prefer looking at a table that demonstrates every feature of them side to side.
A feature comparison table is used for many business offers such as consumer goods, services, softwares, online subscription programs, etc. As versatile as it is, there are still situations where a feature comparison table is redundant:
- The products are simplistic and have no distinctive feature
- The products can be replaced with cheap prices
- There are hardly any similarity between the products
2. What makes a feature comparison table valuable?
- Consistency: you should not add an attribute and then leave some of the boxes empty because the data of a product is missing. There is no point in doing so if users cannot use the information to compare to any other product. Be consistent.
- Simplicity: avoid lengthy sentences or vague description. Keep it short and straightforward.
- Meaningfulness: choose characteristics that are actually worth comparing. If you mindlessly put in every bit of data, it will be too confusing and unnecessary.
- Customizability: some users have specific preferences so they would appreciate a comparison table that allows them to choose to display certain traits.
Those are all the basics that you need to know about a feature comparison table. Now go and make your own table to impress your customers!
