Shoppers always have a sweet spot for exclusive offers whether they are from brick-and-mortar shops or online stores. That is why online marketers often resort to discounts and coupons to increase conversion rates and establish a loyal customer base. However, it is vital to engage at the right time, and for the right people, which you will learn how to in this article.

1. Social media offer

For online store owners who have created social media accounts for their shop, you can offer people an incentive to like, share or subscribe to your store. This is an effective way to get fast publicity as well as earn potential customers from followers. They can like or subscribe and see more of your content, or share to their social networks as referrals.

2. Email/newsletter subscription offer

Email marketing has become a standard for online marketers, therefore it is imperative to get customers’ email addresses and create a mailing list. If you offer an exclusive discount for a subscription, you can not only earn an opportunity to build a relationship, but also get your marketing more widespread.

3. Customer loyalty program offer

Rewarding customers for joining your customer loyalty program is an ideal time to share a bonus incentive. This not only rewards customers for engaging with your brand, but it also gives them more motivation to sign up for the program in the first place.

Rewarding customer loyalty can build an even stronger bond while also only providing discounts to customers who already spend money with you. 

It can be as simple as sending your best customers a personal email with a discount or credit, using an automated email marketing app like Klaviyo to send email offers when someone makes a certain number of purchases, or implementing a customer loyalty program like LoyaltyLion.

4. Customer milestone discounts

It is recommended to celebrate customers’ personal milestones. For example, you can give a coupon for their birthday or special anniversary exclusively. The anniversary can be related to them purchasing our products, the time they have joined in the membership program, etc. This will give them the impression that your brand cares for them individually and increase the chance of them buying more products. 

5. Employee-exclusive offers

One thing that we should look at that is your employees are also potential customers. Offering your teammates discounts can help your company gain more profits (even though it is not too much, something is still better than nothing), and bring your items into action. By that I mean when your employees purchase your products, people from their social circle will know that your store is worth buying from and feel like you really appreciate the service of your worker.

6. User with Abandoned Checkout

Undoubtedly, offering customers with abandoned checkout is a must to gain back the potential buyers for your store as well as make them understand that we care about their shopping experience.