When it comes to dropshipping, you may be wondering which one to choose: dropship private label or white label. To determine which one is better, you should understand the differences between the two concepts.
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1. What is Private Label?
Private label means a brand will have one supplier exclusively manufacture their products and products will also only be offered by that brand themselves.
Products under private label are easily sold and managed by using the dropshipping method. All you have to do is find a dropshipping manufacturer who produces items exclusively for you and add your branding. After that, the supplier packs and ships the product directly to your customer under your brand name.
2. What is White Label?
White labeling is when retailers remove the producer’s logo and rebrand the products as their own. Since white label products are generically produced, they can be sold by multiple retailers. If you want to sell a product under your brand name, the manufacturer will put your logo and packaging on the shipped products.
When it comes to choosing white label products, it’s always best to look for those that are already in high demand. It is safer and guarantees that you will make a profit. On the contrary, creating or ordering unfamiliar white label products is a risky move as the consumers’ opinions are difficult to anticipate.
3. Which Is Better for Dropshipping?
It all comes down to your business goals and personal preferences when deciding a label. Mass production of white label items makes this method the faster and cheaper way to dropship. However, having a private label distinguishes your business from others as the items are your delicacies.
If both choices seem unappealing, you can always use the regular dropshipping method which is called “blind dropshipping”. There will be no logo, no brand name, or any marketing material on the product and it will be shipped immediately to the purchaser.
