Creating urgency sales is one of the most useful methods to increase your conversion rates and sales. In fact, it has been proven that the longer a viewer deliberates over whether they should make a purchase or not, the higher chances that they will opt for the latter option. However,…
The unique selling proposition (USP), also known as unique selling point, is the key factor which highlights what differs you from your competitors to your customers. In online marketing, knowing how to create a USP is an essential marketing strategy in order to attract new customers for your business. 1….
Traffic sources are one of the major factors that directly affect the effectiveness of a marketing strategy. For small businesses and even large enterprises, free traffic sources are always welcomed since they provide potential leads and do not cost any money. In this article, we will explore the best free…
FOMO is a powerful tool for online marketers to pull in more customers if done right. In this article, we will demonstrate how you can use FOMO marketing to attract more buyers to your online shop. 1. What is FOMO and what does it have to do with Marketing? FOMO,…
Marketers are too invested in creating good first impressions while ignoring the importance of follow-up emails. Then, they will be discouraged by seeing no reply from your customers and feel scared of being annoying. Fear no more, for this is when follow-up email marketing comes in. When should you send…
Have you ever been in a situation where you’re following all the best practices to improve conversion rate, yet people are still not buying? Set-up-wise, that is. To optimize conversion, there’s much more than just page layout, form design and copywriting. In fact, not many businesses recognize the importance of…
Facebook conversion pixel was a piece of code that merchants put on their sites to track actions taken by any Internet users. Its main function was to track ads conversion rate and measure the effectiveness of Facebook ads. In 2017, the Facebook conversion pixel was discontinued. It has been replaced…
