Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

Why shipping policy is important for your business

Shipping policy could be defined as a document or webpage on an eCommerce website in which main information regarding shipping (e.g. details on shipping methods, rates, estimated delivery times, etc.) is shown.  While shipping policies of some big businesses are way longer and much more detailed compared to other small…

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How to reduce your shipping rates

Shipping rates could be defined as the additional charge beside the prices of the items your customers bought. Shipping rates will often be shown at the checkout page. You could either provide your customers several shipping methods and rates available or just let them choose one or two options. 1….

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How to create a shoppable Instagram feed

A shoppable Instagram feed is an Instagram feature in which you could link your Instagram photos to the product page on your website, making it much easier for shoppers by just clicking the link and enjoying a quick, hassle-free shopping experience. 1. IMPORTANT THINGS TO NOTE WHEN USING SHOPPABLE INSTAGRAM…

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How to optimize your shopping cart page

A shopping cart page on an eCommerce website is an essential element that takes on the whole process of purchasing a product and/or service. FACTORS TO OPTIMIZE SHOPPING CART PAGE 1. Urgency Creating urgency sales is one of the most useful methods to increase your conversion rates and sales. In…

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How to pick the right template for your ecommerce website

A website template could be defined as a premade web page — or set of webpages — that provides comprehensive layouts and display features with customizable media. SOME ELEMENTS OF THE RIGHT WEBSITE TEMPLATE YOU NEED TO CONSIDER 1. Browser Compatibility There are different Internet browsers and each of them…

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The benefits of SMS campaign

SMS campaign could be defined as the marketing strategy of using text messages (SMS) to inform your customers of limited and/or exclusive campaigns, updates and/or deals/promotions. 1. BENEFITS OF SMS CAMPAIGN High engagement rates The read rate of SMS marketing is 97% within 15 minutes. Additionally, it has been known…

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How to make use of social media integration effectively

Social media integration could be defined as using social channels to boost up your brand name and attract more viewers. It has become a popular business strategy nowadays. Knowing how to leverage it could tremendously develop your business in the future. 1. EFFECTIVE SOCIAL MEDIA INTEGRATION METHODS Social media plugins…

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How store credit could help your business grow

Store credit is a value being offered to your customers for every purchase they make in the future. In terms of advantages, store credits could increase size orders as well as promoting repeat customers. 1. Common types of store credit Gift cards  Gift cards could be used as a means…

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How tag products could be of help to your business

Product tags could be defined as tags used for tracking products in your store.They might include the name of the product along with barcode, SKU number and further information. 1. 5 essential elements of a product tag A huge benefit of product tags is the ability to give out information…

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How to utilize your thank you page

A thank you page could be defined as a page to which your customers are directly sent after having finished a specific goal on your site such as downloading an Ebook, subscribing newsletter, and making a purchase. It does not only confirm a finished action, but also engages with your…

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