1. WHY SHOULD YOUR BUSINESS OPT FOR RECENTLY VIEWED PRODUCT DISPLAY? As simple as it sounds, it could be a big hindrance to the shopping experience of your customers if they could not easily find which item they recently viewed on your online store. Now that is when having a…
Return policies could be defined as the rules which are used by mainly businesses who established them so as to manage the return or exchange process of unwanted or defective products from previous customers. 1. RETURN POLICY TEMPLATE Generally, a return policy should include those elements: General guidelines. Time allowed…
Remarketing ads could be defined as advertisements or emails that are sent from your business to customers who checked out your website but have not made a purchase. In many cases, when a customer did not make a purchase on your website, it is not entirely because they were not…
1. RETENTION MARKETING DEFINITION Retention marketing could be defined as the practice to create repeat customers. Instead of acquiring new customers, you can still totally be able to gain profit from your old customers. In recent years, it has gained popularity among most effective marketing methods. However, business owners still…
1. RETURN ON AD SPEND (ROAS) DEFINITION ROAS (return on ad spend) could be defined as a marketing metric which measures the return of an investment on advertising for a business. While ROAS is similar to ROI (return on investment), ROI is the estimation of the return of a whole…
In eCommerce, ROI could be defined as an estimate of the return of an investment. It could either be a financial gain or net profit. Business owners often use ROI to check on the success of a business strategy they adopted for their eCommerce business. In fact, ROi is one…
A daunting fact: The average cart abandonment rate for every eCommerce business is around 85%. This could be due to several factors which include lack of customer engagement, trust and authenticity. Still, they all result in losses. Based on the powerfulness of social proof by making use of live sales…
Revenue optimization could be defined as the strategic practice of demand, inventory, pricing, and distribution channels of eCommerce businesses so as to maximize their revenue. 1. THE FOUR KEY FACTORS OF REVENUE OPTIMIZATION Pricing You can opt for either high prices and low volume or high volume and low prices….
There is no doubt that reward point, or loyalty program, is an important role in the development of your business. However, not every business owner knows how to utilize their reward point program. A study conducted on Internet users has shown that 58.7% of them consider the greatest feature of…
Sale countdown timer is a dropshipping plugin that displays a timer counting down time left before the end of a sale campaign in eCommerce sites. By creating a sense of urgency, sale countdown timer could encourage customers to make a purchase before time runs out. HOW TO USE SALE COUNTDOWN…
