1. What is a supplemental feed? A supplemental feed is a method of adding new or missing data from the primary feed into your marketing campaigns. This type of feed only serves the purpose of filling in the required or optional data to the primary source, not entirely replacing it. …
Every online store owner and marketer should be aware of Google Merchant Center as a means to gain oversight as well as increase customer interactions. To take advantage of Google search as a free traffic source, they will have to utilize Google Merchant Center. 1. Google Merchant Center definition Google…
Instagram influencer marketing can help increase your brand’s exposure to a larger customer base. But not every influencer will be the ideal partner for your store, but need not worry, for we are here to help you with this important decision. Below are some factors that you should take into…
As we have mentioned in our churn rate calculation article, customer retention is crucial to the success of an online business. It can also be said the same for maintaining customer loyalty as it costs a lot more to attract new customers than to keep existing customers engaged. 1. Why…
Amazon FBA is short for Fulfillment by Amazon, which is a service Amazon offers to assist online business owners in managing inventory, packaging and delivering orders. Amazon will act as your ecommerce order fulfillment center where they will store the products for you until they are purchased and when that…
Product personalization, also frequently known as product customization, could be defined as the practice of providing your customers with customized goods and/or services according to their preferences. Let’s take a look at some figures from a recent market research: 53% of online shoppers think that businesses that offer product personalization…
Product recommendation could be defined as systems which help display relevant products that are tailored to each shopper’s preference based on their browsing and purchase history so as to create an incentive for them to take site actions such as make a purchase or add to cart or wishlist. You…
There is no doubt that a positive product review could really help boost up your brand image to consumers. When shoppers see hundreds of (even!) thousands of good reviews on your site, chances are your business is having a really high conversion rate because good reviews are the best form…
A product SKU could be defined as a code which features 8-12 characters in length and have a formula that is imbued with some sort of meaning for inventory management such as size, color, price, name supplier and other product types, which allows easy inventory tracking of the item. A…
1. PRODUCT VARIANTS DEFINITION Product variant could be defined as a specific item that is bundled in with related variants of the same generic kinds. They feature unique identifiers such as colors or prices. Product variants allow businesses to determine how many variations of an individual product are available. For…
