Multi-vendor marketplaces are becoming more and more popular among business owners because it can help expand your product range, even to foreign countries and improve the company’s operations in general. In this article, we will go over some features that a multi-vendor platform must have for you to choose. 1….
1. What is On-Site Messaging? On-Site Messaging is a platform that allows you to create and automate messages that will be sent to your website’s visitors. The content of the messages is usually about available checkout options that your store has to offer. This is a great way to keep…
1. What is a mobile friendly website? A website that has mobile friendly design is a site that provides ease of navigation and view to customers via all kinds of mobile devices, from tablets to mobile phones and laptops. In mobile ecommerce a website that is mobile friendly will make…
1. What is Growth Hacking? Growth hacking is a strategy that concentrates mainly on improving growth rate. This strategy is commonly used by start-ups or small new businesses that want to acquire as many customers as possible in a short time while on budgets. 2. Who is a growth hacker?…
Gross profit of a business is the total amount of revenue they made after excluding the costs for manufacturing, selling and shipping services. In the income statement, we can see gross profit and can calculate it using the cost of goods sold and sales. How to calculate gross profit? Through…
Mobile e-commerce, also known as mobile commerce, refers to the cash exchange between online stores and customers on mobile devices such as tablets, mobile phones or laptops. They can make purchases on these devices by connecting to networks that allow online shopping. Each transaction, by any method, is considered an…
Geotargeting is one of the most effective and widely-used marketing strategies to help online shops increase traffic and conversions. But for beginners who just got into the marketing game, we will go through the definition, the reason why geotargeting is important and how to implement it. 1. Geotargeting definition Geotargeting…
As we have mentioned in our previous article about geotargeting, you should consider several factors when designing a good marketing strategy. If you have not read about geotargeting, check that out before continuing because you will be diving deeper into this category, more specifically tips and tricks to set up…
Gift cards can be a great way to increase your online store’s average order value. Though it sounds trivial, gift card sale is a good source of income. The article will cover the definition of a gift card, why you should use a gift card system and how to use…
Many people use Google Analytics as a way to track and analyse data of customers and prospects. Everything is good and Google Analytics is sending weekly reports to you. There is, however, still a way to improve your Ecommerce Analytics Tool: Google Tag Manager. 1. What is Google Tag Manager?…
