1. What is On-Site Messaging?

On-Site Messaging is a platform that allows you to create and automate messages that will be sent to your website’s visitors. The content of the messages is usually about available checkout options that your store has to offer. This is a great way to keep your customer engaged and well-informed when surfing your site. Furthermore, understanding what they can choose for checkout, they will be more likely to purchase with a better option.

On-site messaging is use for:

• Increase conversion rates
• Boost user engagement
• Raise user compliance

2. What methods of on-site messaging are available?

• Credit promotions: Promotions related to monthly payment via credit card. This type of messages are often displayed on product and cart pages, and ideally near the price tag or cart total when they look for the price..
• Top-strip promotions: These are often shown on the store’s home page or landing pages. The content of which is about generic or specific payment methods.
• Footer promotion: Is exactly its name. It is in the footer or/and in the sidebar of the website. Even though both can be added at the same time, it is advisable to use just one. This type of on-site message will show customers the payment options available for order.
• Banners: The content and location of this type is similar to top-strip promotions, but baners render content under all circumstances. This type of on-site message can be used to assist other marketing strategies.
• Information page messaging: There is a page dedicated to this type of messages.

3. What we need to consider when using on-site messaging

It is required to be taken into account when using on-site messaging with an appropriate way since it could intrigue the users or can’t convert them if overuse them too much. However, when put it on the right track, on-site messaging could engage with the users or create subscribers’ list as long as it never interrupts the user’s experience.