1. WHY SHOULD YOUR BUSINESS OPT FOR RECENTLY VIEWED PRODUCT DISPLAY?

As simple as it sounds, it could be a big hindrance to the shopping experience of your customers if they could not easily find which item they recently viewed on your online store. Now that is when having a ‘Recently Viewed Products’ section on every page of your eCommerce site could make it easier for your customers to compare between items or just simply make a purchase of an item that they just viewed earlier. Or maybe, in many cases, a small widget showing the product browsing history of your customers could help your business witness an increase in conversion rate. A little goes a long way.

Recent business studies have shown that along with frequently bought together products, sales and most popular products, customers often have a tendency to rewatch the previous items and make a purchase of them. Therefore, having a viewing history on all of your eCommerce store webpage is deemed to help your customers to easily navigate through their browsing history on your website, also this could help increase customers’ engagement time, which is believed to eventually boost up conversion rate and sales for your business. 

2. RECENTLY VIEWED PRODUCT DISPLAY FEATURES

• Easy to use interface

In fact, you do not need to do any manual configuration because the app has displayed recently viewed products on all pages in your eCommerce website including your Homepage, Collection, Shopping Cart, Products, etc. 

• One click Installation

Featuring one-click installation which makes this extremely easy to install and use, any business owner could opt for this feature on their website to boost up their conversion rate without any actual coding skills or the help of a web developer. 

3. RECENTLY VIEWED PRODUCT DISPLAY BENEFITS

• Customer friendly interface

It is just simply a widget on your website, which means that it is surprisingly easy enough to set up and use.

• Enhance customer engagement

Increase engagement time of your customers, thus your sales and revenue as well.

• Customization

Store owners are free to customize the ‘Recently Viewed Products; widget on their site to fit their site’s aesthetic in order to bring a seamless shopping experience to their customers.