When it comes to eCommerce, you might have heard of the term “sales notification”. Being known for its wonderful ability to create a sense of urgency as well as build trust between customers and your business, sales notification could help boost up your eCommerce sales significantly.
So, what are some examples of sales notification? If you are an online shopper, you might have just become so familiar with those copies:
- Meg L. from Pennsylvania bought this course 8 minutes ago.
- 12 other people are viewing this lodging right now.
- Lorelei M. (Boston) just ordered this item 2 minutes ago.
Such messages are all called “sales notification” or “sales pop-up”.
SALES NOTIFICATION BENEFITS
Menu:
1. Create a Sense of Urgency
Sales notification is a fine example of making use of Fear of Missing Out (FOMO), in which people have a tendency to become anxious upon seeing others having fun out there without them. Therefore, using recent sales popup is well-known for its ability to drive sales.
2. Help your shoppers make their decisions
Another derivation from FOMO; if your shoppers are still deciding whether they should make a purchase of this item or not then live sales notifications could be of great help in pushing them into opting for the former one.
3. Build Trust
92% of consumers tend to check reviews of a product or business before actually making a purchase because they want social proof. A study has also shown that social proof is 12 times more trusted than just businesses’ plain sales copies.
By adding recent sales popups on your website, you are showing your potential verified site activities and also saving them from hassles of looking reviews up.
4. Increase your site conversion
Sales notification could grab your site visitors’ attention and indirectly guide them towards making a purchase or other site actions that you want them to take.
