Meta description could be defined as attributes within your meta tags used for your site’s description. You might find it under headlines in search engine results; however, sometimes search engines will just get an extract from the main body of the page.
Google and other engines will often show the meta description as a summary of the page. If the meta description can show how well-structured, informational and unique of your page or if the meta description can be associated with promotional deals for shopaholics, your page will be more likely to be preferred, that helps to increase the click-through rate. Therefore, a website that has SEO optimized meta description is deemed to have more traffic compared to its non-optimized competitors.
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1. SEO META DESCRIPTION LENGTH
Meta descriptions were recommended to include no more than 160 characters. However, thanks to the update in 2017, up to 275 characters on the SERP will be shown on Google search results. With that taken into account, the recommended length for your meta description should be no longer than 275 characters.
2. THE IMPORTANCE OF SEO META DESCRIPTION
- Increase website traffic
An utilized SEO meta description could be able to raise the click-through rate of your organic search results as visitors are certain that your page has what they are looking for, which means more visitors for your site even if your ranking stays the same.
- Ad text
As discussed above, search engines tend to show the meta description as a website’s summary when your ad ranks for a keyword. Therefore, knowing how to leverage SEO meta description could also boost up your site’s traffic.
TIPS FOR SEO META DESCRIPTION
- Make use of benefits and urgency.
- Avoid vague description.
- Only use researched, targeted keywords.
- Ensure hyper-relevance to the content on each page.
- Do not use the same meta description for every page.
- Keep it 275-character-long at most.
- Do not opt for click-bait.
- Make sure every page of your site has a meta description.
- Summarize content on each page accurately without making it too generic.
