Social media integration could be defined as using social channels to boost up your brand name and attract more viewers. It has become a popular business strategy nowadays. Knowing how to leverage it could tremendously develop your business in the future.
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1. EFFECTIVE SOCIAL MEDIA INTEGRATION METHODS
- Social media plugins
A social share plugin allows business owners to add sharing on social media buttons on their product pages. These buttons allow shoppers to share the product on their chosen social media accounts.
Facebook, Twitter & Instagram are the most popular social media platforms. With other similar platforms (like Pinterest), they all possess the perfect setting for sharing.
For UI, it is important to place social share buttons close to the product image and/or services so that website visitors could easily find them and share quickly.
- Social media reviews
Social proof plays an important role in the development of a business in the world nowadays. It could also increase sales and website conversions. In this case, simply integrating reviews and recommendations from your former customers website visitors as 79% of customers trust social proof.
You can display reviews via review widgets embedded on your site. You could also aggregate reviews on several platforms like Facebook, Yelp, Instagram, Booking, Airbnb etc.
Another way is to ask your customer to post a review using your own hashtags. From then you can use those hashtags to make a showcase of live hashtag feed.
- Social media comments
When using this method, you are installing a commenting system on your website that requires visitors to sync one of their social media accounts for commenting. This ensures genuine profiles and also helps reduce trolls and spams online. The most reacted or engaging/informative comment will be brought to the top of the discussion just like in an actual social media platform, promoting the most informative comment so as to bring about a better experience for your shoppers.
2. SOCIAL MEDIA INTEGRATION BENEFITS
- Providing a better shopping experience.
- Building social proof.
- Gaining customers’ social behaviour insights.
- Channelizing site traffic.
- Attracting more visitors.
- Promoting reputation and brand image.
