It is obvious that Facebook has become a giant in the social media game, that is why Facebook Messenger should always be integrated into your online store. But why, and how can you do that? Let’s take a look.

1. Why should you use Facebook Messenger on your website?

Before getting into how we can set up this bot, you should first understand the benefits Facebook Messenger live chat will bring to your website.

Messenger bot makes interactions between website visitors and the store owner more convenient and instantaneous. Usually, users will have to log in their Facebook account, search for the store’s page and message them. This live chat widget enables them to chat without having to go through so many steps. You, as an online store owner, can also check and reply to messages directly through Facebook Inbox instead of monitoring your website.

2. What tools to use to embed Messenger Live Chat?

First thing first, you have to create a Facebook page for your business. Then, choose one of these recommended tools to set up Facebook Messenger bot on your website: Chatfuel, ManyChat and WordPress. Tutorials are available online. They all allow you to customize your chat box, modifying your greetings message and categorize visitors to send the prepared messages.

3. Tips when organizing your live chat feature

• Insert customers’ names into the welcome message. Doing so will make them feel appreciated and will help boost customer engagement.
• Add FAQs to the automated bot reply. You will have to spend less time dealing with basic questions, which waste more time from both you and the customer. 
• Provide a guideline for new customers who have not seen this feature. Let them know that they can still continue the conversation using the app or on Facebook.

We hope this article has helped you in getting your Facebook Messenger live chat on your website up and running. Thanks for reading!