For marketers, Ecommerce analytics is the one thing that can make a big difference between a successful business and a failure. That is why using analytics tools to collect data has become a standard for online store owners. However, simply having a large database does not mean all of them can be taken advantage of because sometimes your reports get cluttered with useless information. Take a look at what we think are the most relevant and helpful KPIs that should be included in your Ecommerce report.
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1. What is KPI and why is KPI reporting important?
KPI stands for Key Performance Indicator, which is a number of values that generally demonstrate the success level of your business. You can use KPI reports to gain insight into customer behaviors and your marketing campaigns’ results. Then, you can make informed business decisions based on your reports to boost sales and attract more users.
2. What KPI should you put in your report?
There is no right or wrong when choosing KPIs for your report as every business owner sets their own goal and has specific objectives for their Ecommerce report. We have divided some common KPIs into 3 main categories.
2.1. Marketing performance
- Conversion rate
- ROI (return on investment)
- Churn rate
- Search engine: organic sessions, search ranking, number of backlinks and referrers.
- Website performance: bounce rate, load time.
2.2. Customer habits
- Top searches and popular keywords
- Sessions by device
- Most viewed pages or products
- Average session duration
2.3. Sales and finance
Now that you have gotten a clear picture of which KPIs to track, it is time to create an SEO report. No matter which one you choose, always remember that your KPI report should be accurate, applicable and can support your business objectives.
