1. Specify all your segments or sub-segments if it is available:

Customer segmentation is essential to understand the customers and the market. Moreover, noting out all the segments will authorize people from other departments to access and avoid any data missing.

2. Analyzing your criteria for customer segmentation analysis

It is required to define your criteria for the customer segmentation analysis because it is needed to design business strategy and measure results over time.

Here are several criteria you can consider:

• Segment growth
• Customer Lifetime Value
• Churn rate
• Net Promoter Score

3. Analyze Results

Know your KPIs – how do you define a well-performing segment? What is a low or high segment growth? What churn rate are you willing to accept? You need to set KPIs which will drive your analysis and in turn your decisions regarding each segment.

Understand where all the data comes from– the backbone of an efficient customer segmentation analysis is the accurate tools which is where we can gather the data. Additionally, it is recommended to have a CRM in order to save all your client-related information. Integrating your CRM with a survey platform is also needed to guarantee a constant flow of new data.

4. Take an Action

Be consistent on the analysis regularity – determine how often to make the analysis work. Regularity is vital and once every quarter should be enough.

Having a nod at the plan of action – each examination will require an action.

• Considering what should be done with a low-performing segment – restore it or remove it would be suitable?
• Thinking carefully when decide to discard a segment or change it

Finding the correct answers and handling it is your mission to thoroughly make use of customer segmentation analysis.