In the dropshipping business, order tracking status is essential because it allows all parties involved (wholesalers, merchants, and end customers) to keep track of their orders. Below is 3 of its benefits:

1. Reduce costs

When it comes to online shopping, customers often have many questions because they can’t get what they buy instantly (like offline shopping). In general, they want to know about their order (Has it been picked? Has it been packed? and Has it been delivered?). Each customer asks a lot of questions and wants to get answered instantly. If merchants can’t be that responsive, they will lose customers. So, traditionally, they have to hire more staff or outsource that task for a third party. Both of the two options cost them a lot of money. However, today’s order tracking status saves them a fortune and reduces its customer service staff burden.

Research shows that customers’ number of questions remarkably reduces when customers are automatically updated with order status. If any problems arise with any order, both customers and merchants get notified.

2. Meet customers expectations

Another research shows that 97% of surveyed customers reported the need to track every step of their order. So, customers are more likely to satisfy buying experience if merchants can show them every status of their order. By contrast, if merchants can meet that need, customers are more likely to leave them and turn to rivals.

3. Have more control over fulfillment

Merchants’ responsibility has not been done since they forwarded order information to their wholesalers. They still need to keep track of order status and fix problems instantly (if any) before it gets on customers’ nerves. With an order tracking system, merchants can spot where the problem comes from and figure out the solution as soon as possible. Besides, by monitoring that system, they can know how their wholesalers are handling their orders.